^{Key Tasks & Solutions}

1. ^{User Journey Mapping}
   • ^{Problem: Many coffee capsule users are overwhelmed by choice and need guidance to make quick, informed decisions.}
   • ^{Solution: I crafted a guided selection flow that leads users through blend options based on their taste preferences, with clear visuals and minimalistic prompts to support decision-making.}
2. ^{Order Customization Interface}
   • ^{Problem: Customizing orders, especially recurring ones, was complex in similar apps.}
   • ^{Solution: I created a streamlined customization panel, allowing users to set quantities, reorder frequency, and flavor mixes all in one screen. The UI elements are spacious and intuitive, keeping the user focused on essential choices without clutter.}
3. ^{Reordering and Favorites}
   • ^{Problem: Users want quick access to their favorite blends without re-navigating through multiple screens.}
   • ^{Solution: I incorporated a ‘Favorites’ feature on the homepage, enabling one-tap reordering. Additionally, a quick-access menu offers shortcuts to recently ordered blends and subscription options, simplifying repeat purchases.}
4. ^{Blend Information & Discovery}
   • ^{Problem: Users often lack information on new blends or might not be aware of certain limited editions.}
   • ^{Solution: I designed blend profiles with captivating visuals, flavor notes, and customer ratings to support exploration. A “Recommended for You” section dynamically curates options based on the user’s past orders and reviews.}

^{Final Impact
The refined UI/UX design resulted in an intuitive, visually engaging app experience that prioritizes user convenience and brand character. Caffio not only makes coffee capsule ordering hassle-free but also enhances discovery, turning an everyday process into an enjoyable ritual.}

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